Tuesday, August 25, 2009

Malaysian Fruit Of The Year 2009

JOHOR BARU: A new clone of pink guava which weighs at least a kilogramme each has caught the attention of the Federal Agriculture Marketing Authority (Fama).

In fact, Fama has chosen the variety as the fruit of the year and will intensify its promotions to market the fruit in every fiesta locally and overseas.

The fruit of 2008 and 2007 were cempedak durian and Malay apple (jambu air) respectively.

Fama southern region director Shahid Bakar said pink guava was chosen as it is getting increasingly popular even among retail sellers who serve fruits sliced.

He said the new clone had entered the market a year ago and is selling like hot cakes.

"It could weigh up to 1.2kg a fruit.

"It was a big hit during the Malaysia Fresh Fruit Fiesta held in Singapore recently.

"Farmers have been asked to venture into this new clone of pink guava because of the big market and promising income."

Among the major guava cultivation areas are Batu Pahat and Pagoh in Johor; and Bidor in Perak.

Meanwhile, Fama has come up with a creative solution to overcome the problem of durian glut by organising eat-all-you-can fruit parties.

It is expected to organise up to 1,000 durian parties from May to September and rake in about RM2.5 million.

Shahid said the party concept had proven to be a crowd puller.

Under the concept, he said Fama would approach corporate bodies and help them organise durian parties.

Shahid said the biggest client so far was national petroleum company -- Petronas -- which spent RM35,000 to host a durian party for its staff.

"Durian parties will become our marketing trademark and be made an annual event."

*Taken from NST Online

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