Sunday, August 18, 2013

Proton Suprima S drives home a point


QUALITY: It will change perception that Proton produces substandard cars, says Dr M

KUALA LUMPUR: THE launch of Proton's Suprima S will hopefully correct public perception that the local car manufacturer produces substandard cars, Proton adviser Tun Dr Mahathir Mohamad said yesterday.

The former prime minister said the perception needed to be corrected as Proton manufactured cars that met international standards.

"I hope the perception that Proton produces cheap, low quality cars will be corrected because Proton cars are of the same standard as other famous car manufacturers," he said at the launch of Suprima S at the Malaysian External Trade Development Corporation (Matrade) Convention Centre here yesterday.

Suprima S is Proton's first hatchback model fitted with six airbags, anti-lock braking system and electronic stability control.

He said the model was designed to attract younger buyers.

Powered by a Proton 1.6 turbo engine, the car also comes with Proton's 5-star programme, consisting of a five- year or 150,000km warranty, five-year free road assist and five-star ANCAP (Australasian New Car Assessment Programme) safety rating.

Suprima S is available at all Proton showrooms nationwide with prices starting from RM76,338 for the Executive model and RM79,638 for the Premium model.

Public Land Transport Commission chairman Tan Sri Syed Hamid Albar was announced as the first buyer of the Suprima S.

The second booking was made by Malaysian Investment Development Authority chief executive officer Datuk Noharuddin Nordin, who also attended the launch.

Present were Dr Mahathir's wife, Tun Dr Siti Hasmah Mohamed Ali, Proton executive chairman Tan Sri Mohd Khamil Jamil and deputy chief executive officer Datuk Lukman Ibrahim.

Khamil said he was convinced that Suprima S would surpass its domestic sales target of 750 units per month.

"We are also looking to export the car, probably within this year, starting with the Asia Pacific and Asian markets soon after."

Suprima S derived its name from the word "supreme" which reflected superiority in engineering, safety and performance, while 'S' stood for sports, befitting its youthful image.

Khamil said with a RM200 million development cost, Proton had focused on improving every aspect of the model, especially safety.

"The Suprima S comes with the highest safety standards Proton has to offer, topped off with the five-star ANCAP safety rating.

"This is the feature we envision for all our products and services."

*Taken from NST Online
**For Proton Suprima S official website, click here.
***To download Proton Suprima S brochure, click here.

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