Sunday, July 20, 2014

Serunding being snapped up despite rising prices

Traditional delicacy Ujang showing a mountain of fresh beef serunding before it is packed and sold at his sales booth in Galleria@Kotaraya in Johor Baru.

JOHOR BARU: Despite a price increase of the serunding (meat floss), packets of the freshly packed dish are still being snapped up in the run-up to the festive season.

Serunding and dodol seller Ujang Latif, 52, said that prices for serunding have gone up by between RM5 and RM10 per kilo, depending on the type of meat used, which could be beef, chicken or fish.

“For beef serunding, the price has increased from RM80 per kilo last year to RM85 per kilo while for fish and chicken they have risen from RM60 to RM65 per kilo and RM85 to RM95 per kilo respectively.

“Many customers prefer the beef serunding as it blends well with most of the dishes especially lemang,” he said when met at his sales booth in Galleria@Kotaraya here.

Ujang said the increase in serunding prices was due to rising labour and transportation costs as fresh serunding was brought into Johor from Terengganu.

Another trader, Hadi Faizul Madon, 47, also said the slight price hike did not affect sales as serunding was considered a must-have during Hari Raya.

“For now, only freshly minced beef serunding stock has arrived from the east coast. Stocks for chicken and fish are expected to arrive next week,” he added.

Hadi Faizul said that pre-packed serunding was sold at between RM18 and RM90 per packet.

*Taken from The Star Online

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